Search is no longer limited to Google. Today, discovery happens across dozens of platforms — from AI tools like ChatGPT and Perplexity to social engines like TikTok, Reddit, and YouTube. Search Everywhere Optimization (SxO) is our approach to building visibility wherever people ask questions, explore topics, or seek recommendations.
We structure your content to be platform-aware, multi-format, and aligned with intent across ecosystems. That includes optimizing for traditional SERPs, featured snippets, AI summaries, social search queries, and voice assistants. With SxO, your brand becomes part of the conversation — not just part of the index.