About The Second Floor | SEO & Digital Strategy Experts

AT THE CORE OF EVERYTHING WE BUILD IS A DRIVE TO BE DISCOVERED

SEO First Since 2017 -

We launched with a mission to rethink how brands are found, felt, and followed. From technical SEO to AI-led strategy, everything we create is grounded in purpose and built with precision, driven by data, and elevated by design. Because when you're seen in the right places, growth follows.

Who we are -

We build brands through Next-Gen SEO and Digital Strategy

We specialize in helping ambitious brands rise above the noise. Our next-generation SEO approach blends human insight, machine intelligence, and technical precision to build lasting visibility beyond simple search rankings.

About Us

Our Advantage -

Where Strategy

Meets Scale

Tailored Plans

We don’t do templates. Every SEO plan we build is custom-fit to your goals, your audience, and your growth trajectory.

FOCUSED EXECUTION

Our team moves with intent and speed by deploying high-impact actions without cutting corners. Clear timelines, full transparency, no fluff.

BUILT FOR THE LONG HAUL

We’re partners, not vendors. Our job isn’t just to get you results — it’s to keep you ahead of the curve as algorithms shift and markets evolve.

Team members -

Meet our Experts

Matthew Waters

Lead SEO Strategist

Scott Ashby

Lead Brand Strategist

Andrew Cassara

SEO Expert

Gemma Cooper

Administrative Assistant

We enable businesses to thrive through expert advice and clear communication.

Join Our Team

FAQs -

Find Answers

4.9/5 client review -

Nothing BUt Satisfied Clients

4.90

Client Satisfaction Rate

The Second Floor

Trusted by clients worldwide

D'vorah

Small Business Owner

"Was great to work with, obviously knowledgable and worked so well with me as a beginner who has no idea what I'm doing. He was also very patient as I figured things out on my end."

Felipe

Startup Founder

"Awesome to work with. Very knowledgeable and willing to go the extra mile to help. Thanks for your help!"

Sanchi

AI Platform Multi-National Startup

"Super quick and always meets your deadlines. Plus totally cool with making revisions if needed. Not to mention just really polite and easy to communicate with."

John

Bank Regional Manager

"What impressed me most was their strategic approach. Every choice for SEO had a reason behind it”

Jackson

Web Development Firm

"Their reporting was fantastic. Monthly, on time, and easy to understand."

Jacob

Butcher Owner

"The team took time to understand exactly what we were looking for, and delivered. Great to work with."

Strategy
Beyond
Search

Where Strategy

Meets Scale

Tailored Plans

FOCUSED EXECUTION

BUILT FOR THE LONG HAUL

Let’s work Together

StrategyBeyondSearch

Where Strategy

Meets Scale

Tailored Plans

FOCUSED EXECUTION

BUILT FOR THE LONG HAUL

What is The Second Floor and what do you do?

Why are you called “The Second Floor”?

What values guide your work?

What makes your team different?

Which markets and verticals do you have experience in?

Let’s work Together

Strategy
Beyond
Search