Privacy Policy

1. Introduction

The Second Floor ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website thesecondfloor.io or engage with our SEO and paid media services.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Fill out a contact form or enquiry form
• Schedule a strategy call via Calendly
• Subscribe to our newsletter
• Engage with us for services

This information may include:

• Name and job title
• Email address
• Phone number
• Company name and website
• Information about your marketing goals and challenges

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and usage, including:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Click patterns and interactions

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide customer support
• Deliver the services you have requested
• Send you marketing communications (with your consent)
• Improve our website and services
• Analyse usage patterns and trends
• Protect against fraudulent or unauthorised activity
• Comply with legal obligations

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your browsing activities. For detailed information about the cookies we use and your choices regarding cookies, please see our Cookie Policy.

5. Third-Party Services

We may share your information with third-party service providers who assist us in operating our website and delivering our services, including:

• Google Analytics: For website analytics and performance monitoring
• Google Tag Manager: For managing tracking scripts
• Calendly: For scheduling calls and meetings
• Email service providers: For sending communications

These third parties have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

6. Data Retention

We will retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Typically, we retain client data for 6 years after the end of our business relationship.

7. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:

• Right to access: You can request a copy of your personal data
• Right to rectification: You can ask us to correct inaccurate data
• Right to erasure: You can ask us to delete your data in certain circumstances
• Right to restrict processing: You can ask us to limit how we use your data
• Right to data portability: You can request your data in a machine-readable format
• Right to object: You can object to processing based on legitimate interests or direct marketing
• Rights related to automated decision-making: You have rights regarding automated profiling

To exercise any of these rights, please contact us using the details provided below.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. International Transfers

Some of our third-party service providers may be located outside the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the Information Commissioner's Office (ICO).

10. Children's Privacy

Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

The Second Floor
78 Friday St
Leicester LE1 3BW
United Kingdom

Email: hello@thesecondfloor.io

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data in accordance with the law. Visit ico.org.uk for more information.