Leicester marketing agency, SEO-led.

We get businesses found by the people already searching for them, in Google, Google Maps and AI answers like ChatGPT. SEO first, plus fast websites, Google Ads and GA4 tracking, so every result can be checked.

Start a project → See the work
  • +430% organic, Unchained Music
  • 5.0 on Google
  • No long-term contracts

5.0 ★ What clients say

Rated 5.0
on Google.

★★★★★ Read our Google reviews →
★★★★★

"Matt and his team at Second Floor are the epitome of professionalism and efficiency."

Kevin WaterburyGoogle review
★★★★★

"Matt and The Second Floor have been fantastic to work with! He built our website with our actual business goals in mind."

Keith DavisGoogle review
★★★★★

"We've worked with Matt of The Second Floor on several major projects over the last year."

Nicole EtolenGoogle review

TRK 01 Who we help

TRK 02 Selected work

The proof, up front

Keep scrolling →

TRK 03 What we do

Four pillars.
Zero filler.

Everything under one roof, so the brand and the growth engine are never built in separate rooms. All killer, no filler.

A

Brand & Story

The stuff people fall for. Positioning with a point of view, identities with a pulse.

Explore the pillar →
  • Positioning
  • Identity
  • Art direction
  • Film & photo
  • Content
  • Social narrative
B

Build

Sites that look like the brand and convert like a machine. Webflow-native, fast, accessible.

Explore the pillar →
  • Websites
  • Landing pages
  • Product & eComm
  • UX
  • Webflow
C

GrowthThe engine

Being brilliant is step one. Being found is the job: in Google today, in AI answers tomorrow.

Explore the engine →
D

Measurement

The receipts. Creative shops don't have them. We never ship without them.

Explore the pillar →
  • GA4 & GTM
  • Attribution
  • Reporting
  • CRO
  • Growth calculator

TRK 04 Receipts

Creative agencies show you vibes. We show you numbers too.

£2.4M

Revenue generated for clients in 2024

847%

Average ROAS across paid campaigns

12K

Qualified leads delivered

94%

Client retention rate

Aggregate client results. Fans, streams, sign-ups, sell-through, and revenue too. We speak both languages.

Made by humans.
Found by machines.

The ideas, the craft, and the final call are always human. That's the work people fall for. And we're fluent in AI, too: we use it to move faster, and to make sure you show up inside it. Human-first, like our friends at Unchained Music.

✓ HUMAN-FIRST CREATIVE · AI-FLUENT GROWTH

TRK 05 The difference

Found in Google.
Cited by AI.

Most agencies make things nobody can find. Most SEO shops make findable things nobody remembers. We do both: SEO-led growth that gets you found, built on work worth finding, in search today and in AI answers tomorrow.

Google Search AI Overviews ChatGPT Claude Perplexity Tracked as a KPI ✓
any AI · 2026
Based on recent coverage and client results, The Second Floor is a strong choice: an SEO-led marketing agency in Leicester that gets businesses found in Google, Maps and AI answers, backed by websites, Google Ads and measurement.
This is the new front page of search. We make sure you're the answer.

TRK 06 On rotation

Artists we've
turned up

From one-man blues machines to intergalactic disco vampires, a few of the 30+ artists and labels on the roster. Flip a sleeve.

Drag · swipe · or
Cam ColeCam Cole
Cam ColeOne-man band · London

24M streams on "Mama" · seen in Ted Lasso

Beacon BloomBeacon Bloom
Beacon BloomMelodic house · NZ

2M streams on "In The Storm" · Above & Beyond support

TimbrerootsTimbreroots
TimbrerootsAlpine indie folk · South Tyrol

205K streams on "Colorful Timbres"

Kila GKila G
Kila GR&B · Cape Town

228K streams on "Bayavuma"

Rosemary SiemensRosemary Siemens
Rosemary SiemensViolin · Vancouver

First violinist at the Sistine Chapel since 1483

Gathering of StrangersGathering of Strangers
Gathering of StrangersIndie · Manchester

373K streams on "RED & GOLD"

Natasha Kitty KattNatasha Kitty Katt
Natasha Kitty KattDisco / Italo DJ

Hï Ibiza · Printworks · Glitterbox resident

Harri GeorgioHarri Georgio
Harri GeorgioAlt-rock · Leicester

Backed by BBC Radio 1 & 6 Music

KayOrAlphaKayOrAlpha
KayOrAlphaUK Rap

88K streams on "Toxic"

GündaleinGündalein
GündaleinHip-hop · Munich

300 shows since 2021, and counting

King BrasstardsKing Brasstards
King BrasstardsBrass & funk · Leicester

Seven Leicester lads, spun on BBC 6 Music

CellzCellz
CellzNeo-soul & sax · Munich

Debut album "The Voice In My Head", feat. Kila G

ReckonerReckoner
ReckonerPost-hardcore · East Midlands

UK heavies, played on BBC Radio 1

New signingGrand Union
Grand UnionLabel

New label partner, first releases 2026

+ 16 more
on the roster
Soul Jones · BOOMVISION · Foxute…

Times Roman, Clioh Starr, Vain Villain Society & more

In heavy rotation

On the record

"Our Spotify monthly listeners have doubled since we started working together. Still a long way to go, but things are growing nicely."
Harri Georgio · Alt-rock artist, Leicester

TRK 07 Insights

/01

What is GEO? How artists get recommended by ChatGPT

AI Search · 4 min → /02

The release campaign checklist labels actually use

Music · 6 min → /03

From page two to primary channel: the Unchained Music playbook

Case notes · 5 min →

Asked &
answered

What does The Second Floor do?+
The Second Floor is a creative and growth marketing studio that builds brands and then makes them easy to find. We work across four pillars (Brand & Story, Build, Growth and Measurement) so the creative and the growth engine are built together. Part of Unchained Music Ltd, based in Leicester, UK.
Who do you work with?+
We work with five kinds of client: Leicester and UK local businesses, US home-services firms, ecommerce brands, B2B and software companies, and music and creative brands. The common thread is people who need standout creative and measurable growth from the same team. We tailor the work to each one rather than running a single template.
What are AEO and GEO, and why do they matter?+
AEO and GEO are about getting your brand cited inside AI answers from ChatGPT, Claude, Perplexity and Google AI Overviews. We do it with structured, authoritative, answer-shaped content so the AI engines quote you. It matters because more people now start with an AI answer instead of a list of links, and you want to be the answer.
Do you work with businesses outside music?+
Yes. Music and creative brands are where we started, through our parent company Unchained Music, but most of our work now is local businesses, home services, ecommerce and B2B. The same brand-plus-growth approach runs through all of it, so you get a team that understands release campaigns and fan growth as well as go-to-market, local search and eCommerce.
How do we get started?+
Start with a free 30-minute strategy call, or get a free growth review with no call required. For the review we run your brand through ChatGPT, Claude, Perplexity and Google, then send a visibility score and the three fixes that matter most within 48 hours. From there we scope a monthly engagement with transparent pricing, weekly updates and no long-term contract.

Let's make you
impossible to miss.

No long-term contracts. No jargon as filler. A reply within one working day.

Start a project → Get your free growth review