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Free SEO Audit
Free SEO Audit
Free SEO Audit
Free SEO Audit
At The Second Floor, we understand that technical SEO is one of the foundations of any successful digital strategy. Our approach is rooted in a deep understanding of search engine algorithms and a commitment to staying ahead of industry trends.
We are dedicated to technical excellence in every project, leveraging our team's expertise to manage diverse content management systems and address complex website challenges for optimal performance.
For The Second Floor, good technical SEO means ongoing diagnostics, expert analysis, and ensuring our work aligns with broader SEO strategies to deliver optimal site performance and full search engine compliance.
SEO is the process of optimizing websites for search engines, and technical SEO is a crucial part of this process. Technical SEO is the foundation of long-term search performance. Without it, even the best content and backlinks can fail to make an impact because search engines struggle to properly access and understand your site.
Unlike content or link-building, technical SEO focuses on how your website is built—its architecture, speed, mobile responsiveness, and crawlability. At The Second Floor, we ensure your site is structurally sound from day one, so it’s ready to scale with your business and future-proofed against algorithm shifts.
Technical SEO is important for modern websites because it optimizes page speed, structured data, and internal linking, all of which help improve indexing and search engine rankings.
Search engines rely on technical signals to crawl, render, and index your site effectively. If your website isn’t accessible or properly structured, it won’t show up in results—no matter how good your content is. Technical SEO issues can cause your site to lose visibility in search results, especially after algorithm updates or penalties.
Issues like slow load times, broken links, missing sitemaps, or poor mobile optimization are common technical SEO issues that can quietly kill your rankings. That’s why our approach is simple: fix before you grow. We identify and resolve technical SEO issues early to prevent lost visibility and ranking drops, ensuring your marketing efforts have the solid infrastructure they need to succeed.
At The Second Floor, we treat technical SEO as an ongoing discipline, not a one-time fix. Our structured process ensures your site is not only healthy today—but scalable and optimized for tomorrow.
Technical SEO work is the ongoing process of making technical improvements to your website to enhance its crawlability and indexability by search engines.
Technical SEO is an ongoing process that requires continuous attention and updates to maintain and improve your website’s search engine visibility.
Our comprehensive audit is designed to identify issues affecting your website’s performance and visibility. This includes crawl errors, indexing problems, slow page load times, broken internal links, improper redirects, and mobile usability concerns. Reviewing technical elements such as site speed, hierarchy, and structured data is crucial for improving site crawling, indexing, and overall search engine performance.
Using industry-leading tools like Screaming Frog, Sitebulb, and Google Search Console, we analyze your entire site architecture from the perspective of search engines. The audit process uncovers technical problems that may be hindering search engine indexing and visibility. Our audits provide deep, actionable insights that form the basis of your optimization strategy.
After the audit, we create a clear, prioritized roadmap based on technical SEO recommendations identified during the audit. This roadmap aligns with your CMS, hosting environment, and development workflow. We work closely with your dev team to ensure changes are technically feasible and executed without disruption.
We separate quick wins—like fixing broken links or updating robots.txt—from deeper projects such as optimizing JavaScript rendering or restructuring site hierarchy. This balance ensures your site sees immediate improvement while setting up long-term success.
Once fixes are implemented, we don’t walk away. We provide continuous monitoring of key technical metrics, including Core Web Vitals, index coverage, crawl rates, and server log analysis.
To keep you fully informed, we deliver monthly reports that detail your website’s technical health and ongoing SEO progress.
This proactive approach helps you stay ahead of algorithm changes, avoid search penalties, and maintain a technically sound foundation for all future marketing efforts. Ongoing monitoring ensures your website's performance is consistently maintained and improved. With The Second Floor, your site’s health is never an afterthought.
Our technical SEO strategy is built around the core principles that help search engines access, understand, and trust your website. Each element plays a vital role in improving rankings, user experience, and long-term site health.
Addressing the technical aspects of SEO—such as site speed, site hierarchy, and crawlability—is essential to ensure that search engines can effectively index and rank your website.
Expert knowledge is required to identify and resolve complex technical SEO challenges that go beyond basic tools and checks.
We ensure your site is easily accessible to search engines by optimizing key components like robots.txt files, XML sitemaps, and canonical tags. Optimizing for search engine crawlers is essential, especially for JavaScript-heavy websites, to ensure these crawlers can effectively crawl and index your content. This helps guide crawlers to your most important content while avoiding duplication.
A clean crawl structure prevents wasted crawl budget and ensures all important web pages, including new and updated ones, are indexed efficiently. Our goal is to make every crawl count.
We design intuitive site structures that balance depth and discoverability. Our experience with various content management systems allows us to deliver tailored architectural solutions for each platform. Whether you’re managing a blog, SaaS platform, or e-commerce store, we focus on keeping your architecture flat enough for crawlers but organized for users.
All types of websites, regardless of size or complexity, benefit from strong internal linking and well-planned architecture. Strategic internal linking distributes link equity and helps Google understand content relationships—making your most valuable pages easier to find and rank.
Page speed directly impacts both rankings and user experience. Faster load times directly contribute to improved search visibility. We run performance audits using tools like Google PageSpeed Insights and Lighthouse to identify slow-loading assets and bottlenecks.
Our optimization efforts include image compression, script management, lazy loading, and server-level improvements to help your site exceed Core Web Vitals benchmarks. Ongoing speed optimization efforts are key to maintaining strong organic performance.
With mobile-first indexing now the standard, we prioritize responsive design, tap target accessibility, and load performance on mobile devices. Mobile-first optimization is essential for creating SEO friendly websites. A seamless mobile experience is no longer a bonus—it’s required.
We also evaluate how your content is presented and interacted with differently on mobile vs. desktop, ensuring your site performs consistently across devices. Optimizing for mobile devices improves performance not only on Google but also on other search engines.
A secure website is essential for both users and search engines. We ensure your site uses HTTPS with valid SSL certificates, passes safe browsing checks, and avoids mixed content issues. Implementing these security best practices can lead to higher rankings in search results.
We also implement structured data (schema markup) to enhance your presence in search results and reinforce your credibility with both Google and visitors. Trust signals and structured data contribute to improving your website's visibility in search engines.
Investing in technical SEO is one of the most effective ways to drive online success and boost your website’s search engine visibility. A well-optimized site not only ranks higher in search engine results but also delivers a smoother, faster, and more enjoyable experience for your users. By partnering with a technical SEO agency like The Second Floor, you gain access to technical SEO services that address the critical elements search engines look for—site speed, mobile friendliness, and robust website architecture.
Our technical SEO experts conduct thorough technical SEO audits to identify and resolve technical issues that may be holding your site back. These audits uncover hidden barriers, from sluggish load times to inefficient internal linking, ensuring your website is primed for organic search performance. By prioritizing technical SEO, businesses can enhance their website’s structure, improve user experience, and attract more prospective customers through organic search. Ultimately, technical SEO lays the groundwork for higher search engine rankings, increased organic traffic, and long-term online growth.
At The Second Floor, our technical SEO team is made up of dedicated technical SEO specialists with a proven track record of delivering outstanding results for our clients. Our technical SEO experts bring extensive experience in conducting in-depth technical SEO audits, diagnosing complex technical issues, and implementing tailored technical SEO strategies that drive measurable improvements in search engine visibility.
We believe that every successful SEO campaign starts with a deep understanding of your business goals and marketing strategy. Our technical SEO team works closely with you to develop a customized plan that aligns with your objectives and leverages our technical SEO expertise. As a leading technical SEO agency, we stay ahead of industry trends and best practices, ensuring our clients benefit from the most effective and up-to-date technical SEO services. When you partner with The Second Floor, you gain a team of SEO experts committed to maximizing your website’s performance and search engine rankings.
Different platforms come with different technical SEO challenges. Shopify, WordPress, Webflow, and headless CMS setups each have unique quirks around URL structure, theme limitations, or JavaScript rendering that require tailored solutions. As a technical SEO company, The Second Floor brings specialized expertise to each platform.
At The Second Floor, we don’t take a one-size-fits-all approach. Technical experts are essential for navigating the unique challenges of different content management systems and frameworks. We develop custom strategies based on the platform you’re using—maximizing performance while working within its native framework and capabilities.
Technical SEO is most effective when it’s aligned with real-world workflows. Successful SEO campaigns begin with comprehensive technical audits and collaborative planning to identify and resolve issues from the start. We collaborate closely with your developers, marketing team, and stakeholders to ensure that SEO recommendations are actionable, prioritized, and well understood.
Technical SEO consultants provide strategic guidance throughout the process and ensure that recommendations are implemented effectively. Our reporting is clear, jargon-free, and tailored to your goals—so whether you’re a marketer or a CTO, you know exactly what’s being done and why it matters.
Site migrations and redesigns are high-risk moments for SEO—but with the right planning, they can be opportunities for growth. Careful planning during migrations is essential to preserve organic visibility. We manage pre-launch audits, URL mapping, and 301 redirect implementation to protect your website's rankings and organic traffic.
From staging to post-launch, we ensure nothing slips through the cracks. Our process is designed to protect the website's rankings and organic traffic throughout the transition. We reduce downtime, avoid SEO regressions, and set your new site up for success from day one.
Technical SEO is a vital pillar of any comprehensive marketing strategy. When seamlessly integrated with your broader digital marketing efforts, technical SEO amplifies the impact of content marketing, link building, and other tactics—driving more organic traffic and conversions. As a technical SEO agency, we help businesses weave technical SEO into their overall marketing strategy, ensuring every aspect of your online presence is optimized for both users and search engines.
Our approach begins with understanding your target audience, business goals, and unique challenges. We then develop a holistic technical SEO plan that supports your digital marketing objectives, from improving website performance to increasing brand awareness. By aligning technical SEO with your marketing strategy, you can enhance your website’s visibility, attract more qualified visitors, and achieve greater online success. Let our SEO agency help you unlock the full potential of your digital marketing with a strategy that puts technical SEO at its core.
Tracking the effectiveness of your technical SEO efforts is essential for ongoing improvement and sustained search engine visibility. At The Second Floor, our technical SEO agency uses a suite of metrics and tools to measure technical SEO success, including website traffic, search engine rankings, and conversion rates. Our technical SEO experts conduct regular technical SEO audits to identify new opportunities and monitor progress, ensuring your website continues to perform at its best.
We believe that a data-driven technical SEO strategy is key to achieving and maintaining SEO success. By analyzing technical SEO metrics and conducting ongoing SEO audits, we provide actionable insights that help you make informed decisions and optimize your website for maximum impact. Our team of SEO experts is dedicated to transparency and continuous improvement, so you always know how your technical SEO investments are contributing to your website’s performance and search engine rankings. With The Second Floor, you have a partner committed to delivering measurable results and long-term growth.
We bring deep experience in both national and international SEO, helping businesses scale across markets and languages with confidence. Our team includes technical SEO specialists with extensive experience in resolving complex technical SEO issues. Whether you’re targeting local customers or global audiences, we know how to structure your site for maximum visibility.
Our approach goes beyond audits—we integrate technical SEO with your broader search, content, and AI strategy to ensure everything works in sync. We proactively address technical SEO issues to deliver measurable improvements. Most importantly, we focus on outcomes, not guesswork—our clients see real, measurable improvements backed by transparent reporting.
Technical SEO is the foundation of long-term search success. Without it, every content piece and campaign you launch will underperform.
At The Second Floor, we believe strong SEO starts with strong tech. Book your free technical audit today and lay the groundwork for sustained growth, visibility, and performance.
Technical SEO refers to the process of optimizing your website’s infrastructure to help search engines crawl, index, and rank your content effectively. Without strong technical foundations—like fast load times, mobile usability, and proper site architecture—your content may never reach its full visibility potential.
We treat technical SEO as an ongoing strategy, not a one-time fix. Our consultants provide tailored audits, platform-specific recommendations, and continuous monitoring to ensure your website stays compliant with search engine best practices and ready to scale.
We have deep expertise across platforms including Shopify, WordPress, Webflow, and headless CMS setups. Each platform has unique SEO considerations, and our team develops custom solutions to maximize technical performance within your chosen environment.
Yes. We specialize in technical SEO for high-risk moments like site migrations and redesigns. From pre-launch audits and URL mapping to 301 redirects and post-launch monitoring, we help preserve and enhance your organic visibility throughout the transition.
We track a range of metrics including Core Web Vitals, crawlability, index coverage, keyword visibility, and conversions. Our regular audits and transparent reporting help you clearly see how our technical SEO work improves your site’s performance and ROI over time.
