Terms of Service

1. Agreement to Terms

These Terms of Service ("Terms") govern your access to and use of the website thesecondfloor.io ("Site") and any services provided by The Second Floor ("Company," "we," "our," or "us").

By accessing our Site or using our services, you agree to be bound by these Terms. If you disagree with any part of these Terms, you may not access the Site or use our services.

2. Services

The Second Floor provides SEO, paid media management, and digital marketing measurement services. Specific service details, deliverables, timelines, and fees will be outlined in individual service agreements or statements of work provided to clients.

Service Agreements

All client engagements are governed by separate service agreements that detail:

• Scope of services to be provided
• Project timelines and milestones
• Fees and payment terms
• Deliverables and reporting schedules
• Termination and cancellation policies

In the event of any conflict between these Terms and a specific service agreement, the service agreement shall prevail.

3. Use of the Site

Permitted Use

You may use our Site for lawful purposes only. You agree not to:

• Use the Site in any way that violates applicable laws or regulations
• Attempt to gain unauthorised access to any portion of the Site
• Use any automated system to access the Site
• Interfere with or disrupt the Site or servers connected to the Site
• Transmit any viruses, malware, or other harmful code
• Collect or store personal data about other users without their consent

Account Registration

Some features of our Site may require you to schedule calls or submit information. You agree to provide accurate, current, and complete information and to update such information as necessary.

4. Intellectual Property

Our Content

The Site and its entire contents, features, and functionality (including but not limited to all information, text, graphics, logos, images, and the design, selection, and arrangement thereof) are owned by The Second Floor, its licensors, or other providers and are protected by copyright, trademark, and other intellectual property laws.

Limited Licence

We grant you a limited, non-exclusive, non-transferable licence to access and use the Site for your personal, non-commercial use. You may not:

• Reproduce, distribute, modify, or create derivative works of any content
• Use any content for commercial purposes without our written consent
• Remove any copyright or proprietary notices from any content

Client Work Product

Ownership of work product created during client engagements will be specified in individual service agreements. Generally, upon full payment, clients receive ownership of deliverables specifically created for them, while we retain ownership of our methodologies, tools, and pre-existing intellectual property.

5. Third-Party Links and Services

Our Site may contain links to third-party websites or services that are not owned or controlled by The Second Floor. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services.

We may use third-party services such as Calendly for scheduling and Google Analytics for website analytics. Your use of these services is subject to their respective terms and privacy policies.

6. Disclaimer of Warranties

THE SITE AND OUR SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:

• Implied warranties of merchantability, fitness for a particular purpose, and non-infringement
• Warranties that the Site will be uninterrupted, secure, or error-free
• Warranties regarding the accuracy or reliability of any information obtained through the Site

Results Not Guaranteed

While we employ industry best practices and proven strategies, we cannot guarantee specific results from our SEO or paid media services. Search engine algorithms, market conditions, and competitive landscapes are beyond our control and may affect outcomes.

7. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE SECOND FLOOR, ITS DIRECTORS, EMPLOYEES, PARTNERS, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION:

• Loss of profits, data, use, goodwill, or other intangible losses
• Damages resulting from your access to or use of (or inability to access or use) the Site
• Damages resulting from any conduct or content of any third party on the Site
• Damages resulting from unauthorised access, use, or alteration of your transmissions or content

Our total liability for any claims arising from your use of the Site or our services shall not exceed the amount you paid to us in the twelve (12) months preceding the claim.

8. Indemnification

You agree to defend, indemnify, and hold harmless The Second Floor and its officers, directors, employees, and agents from and against any claims, damages, obligations, losses, liabilities, costs, or debt, and expenses (including reasonable legal fees) arising from:

• Your use of and access to the Site
• Your violation of any term of these Terms
• Your violation of any third-party right, including any copyright, property, or privacy right
• Any claim that your content caused damage to a third party

9. Termination

We may terminate or suspend your access to the Site immediately, without prior notice or liability, for any reason, including if you breach these Terms. Upon termination, your right to use the Site will cease immediately.

Termination of client service agreements is governed by the terms specified in those individual agreements.

10. Governing Law

These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

11. Changes to Terms

We reserve the right to modify or replace these Terms at any time at our sole discretion. If a revision is material, we will provide at least 30 days' notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion.

By continuing to access or use our Site after any revisions become effective, you agree to be bound by the revised terms.

12. Severability

If any provision of these Terms is held to be unenforceable or invalid, such provision will be changed and interpreted to accomplish the objectives of such provision to the greatest extent possible under applicable law, and the remaining provisions will continue in full force and effect.

13. Waiver

Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. The waiver of any such right or provision will be effective only if in writing and signed by our authorised representative.

14. Contact Us

If you have any questions about these Terms, please contact us at:

The Second Floor
78 Friday St
Leicester LE1 3BW
United Kingdom

Email: hello@thesecondfloor.io