Technical SEO & Site Architecture — The Second Floor
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SEO

Technical SEO & Site Architecture

The foundation that makes everything else work. We ensure search engines can crawl, understand, and rank your site effectively.

Without Technical Health, Nothing Else Matters

You can have the best content in your industry, but if search engines can't properly crawl and index your site, you're invisible. Technical SEO is the unglamorous but essential work that makes organic visibility possible.

We audit, diagnose, and fix the technical issues holding your site back — then build an architecture designed to scale with your business.

68%
of sites we audit have critical crawlability issues
2.4×
average indexation improvement after technical fixes

Technical SEO Services

Comprehensive technical optimisation for sustainable organic growth.

Crawlability & Indexation

Ensuring search engines can discover and index all your important pages while keeping low-value pages out of the index.

  • Robots.txt optimisation
  • XML sitemap strategy
  • Crawl budget management
  • Index bloat remediation

Site Architecture

Logical URL structures and internal linking that distribute authority effectively and help users find what they need.

  • URL structure planning
  • Internal linking strategy
  • Breadcrumb implementation
  • Siloing & topical clustering

Core Web Vitals

Page experience signals that affect both rankings and user engagement. Speed matters more than ever.

  • LCP optimisation
  • CLS fixes
  • INP improvements
  • Mobile performance

Technical Debt Resolution

Fixing the accumulated issues that slow your site down and confuse search engines.

  • Redirect chain cleanup
  • Duplicate content resolution
  • Canonical tag auditing
  • Structured data implementation

How We Work

A systematic approach to technical SEO that delivers lasting results.

1

Technical Audit

Comprehensive crawl analysis using enterprise-grade tools to identify every technical issue affecting your visibility.

2

Prioritised Roadmap

Issues ranked by impact and effort, with clear recommendations your development team can action.

3

Implementation Support

We work alongside your team to ensure fixes are implemented correctly, providing QA at every stage.

4

Ongoing Monitoring

Continuous technical health checks to catch new issues before they impact performance.

Let's Talk About Your Goals

Book a free 30-minute strategy call. No pitch, no pressure — just honest advice on whether we're the right fit.

No long-term contracts
Transparent pricing
Response within 24 hours