Ongoing SEO Measurement & Refinement — The Second Floor
Home / SEO / Ongoing Measurement
SEO

Ongoing Measurement & Refinement

SEO isn't set-and-forget. We continuously monitor, measure, and refine your organic strategy to ensure sustained growth and adapt to algorithm changes.

SEO That Evolves With the Market

Search algorithms change. Competitors adapt. User behaviour shifts. Static SEO strategies fail. We provide the ongoing attention your organic channel needs to maintain momentum and capitalise on new opportunities.

Through continuous monitoring, regular reporting, and proactive optimisation, we ensure your SEO investment keeps delivering returns month after month.

94%
of clients see continued growth in year two
Weekly
performance monitoring and optimisation

Ongoing SEO Services

Continuous optimisation that keeps your organic growth on track.

Performance Monitoring

Continuous tracking of rankings, traffic, and conversions to catch issues early and spot opportunities.

  • Daily rank tracking
  • Traffic anomaly detection
  • Conversion monitoring
  • Competitor movement alerts

Monthly Reporting

Clear, jargon-free reports that show what's working, what's not, and what we're doing about it.

  • Performance dashboards
  • KPI tracking vs targets
  • Activity summaries
  • Strategic recommendations

Content Optimisation

Ongoing refinement of existing content based on performance data and search landscape changes.

  • Content refresh cycles
  • SERP feature targeting
  • Keyword gap filling
  • Underperformer analysis

Technical Maintenance

Proactive technical health checks and fixes to prevent issues before they impact rankings.

  • Weekly crawl analysis
  • Core Web Vitals monitoring
  • Index coverage reviews
  • New issue remediation

The Ongoing SEO Cycle

A continuous improvement loop that drives sustained organic growth.

1

Monitor

Daily tracking of rankings, traffic, and technical health to catch changes as they happen.

2

Analyse

Weekly deep-dives into performance data to understand what's driving results (or holding them back).

3

Optimise

Continuous refinements to content, technical elements, and strategy based on what the data tells us.

4

Report

Monthly reviews with clear insights, progress updates, and strategic recommendations.

Let's Talk About Your Goals

Book a free 30-minute strategy call. No pitch, no pressure — just honest advice on whether we're the right fit.

No long-term contracts
Transparent pricing
Response within 24 hours