Search-Intent Content Strategy — The Second Floor
Home / SEO / Content Strategy
SEO

Search-Intent Content Strategy

Content that ranks because it deserves to. We build strategies around what your audience actually searches for — and what converts them into customers.

Content That Serves Intent, Not Just Algorithms

Most content fails because it's written for search engines, not searchers. We start with understanding what your potential customers actually need at each stage of their journey — then create content that answers those needs better than anyone else.

The result? Content that ranks because it genuinely deserves to, and converts because it speaks directly to buyer intent.

4.2×
average organic traffic increase from intent-aligned content
67%
higher conversion rate vs generic content

Content Strategy Services

Strategic content that builds authority and drives commercial outcomes.

Intent Research & Mapping

Deep analysis of search behaviour to understand what your audience needs at every stage of the buying journey.

  • Search intent classification
  • Keyword opportunity analysis
  • Competitor content gaps
  • SERP feature targeting

Content Planning

Editorial calendars built around commercial priorities, seasonal trends, and topical authority development.

  • Topic clustering & pillar pages
  • Editorial calendar development
  • Content briefs & specifications
  • Production workflow design

Content Creation

High-quality content written by subject matter experts, optimised for both search and conversion.

  • Service & product pages
  • Blog posts & guides
  • Resource hubs & tools
  • Landing page copy

Content Performance

Ongoing optimisation based on real performance data, not assumptions.

  • Ranking & traffic analysis
  • Content refresh strategy
  • Conversion optimisation
  • Content pruning & consolidation

How We Build Content Strategies

A research-driven approach that connects content to commercial outcomes.

1

Audience & Intent Research

We map your customer journey against search behaviour, identifying the queries and content types that drive decisions.

2

Competitive Analysis

Understanding what's ranking, why, and where the gaps are that represent your biggest opportunities.

3

Strategy Development

A prioritised content roadmap with clear KPIs, targeting the topics that will move the needle fastest.

4

Execution & Iteration

Consistent production, performance monitoring, and continuous refinement based on what the data tells us.

Let's Talk About Your Goals

Book a free 30-minute strategy call. No pitch, no pressure — just honest advice on whether we're the right fit.

No long-term contracts
Transparent pricing
Response within 24 hours