Spend Efficiency & Scaling Strategy — The Second Floor
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Paid Media

Spend Efficiency & Scaling

Ready to spend more but worried about efficiency? We help you scale Google Ads profitably, finding new volume without sacrificing ROI.

Scale Without Sacrificing Efficiency

The biggest challenge in paid media isn't getting started — it's scaling profitably. Every account has a ceiling where adding more budget tanks efficiency. We help you push that ceiling higher.

Through systematic testing, new channel expansion, and relentless efficiency improvements, we find more volume at CPAs you can live with.

3.4×
average budget scaling achieved while maintaining targets
-47%
average CPA reduction through efficiency improvements

Scaling & Efficiency Services

Strategic approaches to growing your paid media investment.

Efficiency Optimisation

Before scaling, we ensure every pound is working as hard as possible through systematic improvements.

  • Waste elimination
  • Quality Score improvements
  • Landing page optimisation
  • Bid strategy refinement

Scale Planning

Strategic roadmaps for increasing spend while modelling the impact on efficiency.

  • Opportunity sizing
  • Budget modelling
  • Efficiency forecasting
  • Phased rollout plans

Channel Expansion

Finding new sources of volume through additional campaign types and channels.

  • New keyword opportunities
  • Performance Max expansion
  • Display remarketing
  • YouTube advertising

Testing Framework

Systematic experimentation to find new winning approaches and maintain momentum.

  • Audience testing
  • Creative experiments
  • Bid strategy tests
  • Landing page variants

Understanding the Efficiency-Volume Trade-off

Scaling isn't free — but it can be managed.

Every Google Ads account faces a fundamental tension: as you spend more, you typically reach less qualified audiences, and efficiency decreases. This is normal and unavoidable.

The question isn't whether efficiency will decrease as you scale — it's whether the trade-off makes commercial sense. We help you:

  • Understand your true limits — what's the maximum spend where incremental volume is still profitable?
  • Push those limits higher — through better targeting, creative, and landing pages
  • Make informed trade-offs — sometimes lower efficiency at higher volume is the right choice for growth
  • Find new pockets of efficiency — audiences and opportunities competitors are missing

How We Scale Accounts

A methodical approach to profitable growth.

1

Baseline & Diagnose

Understand current performance, identify efficiency leaks, and establish clear baselines.

2

Optimise First

Improve current performance before adding budget. Better foundation = better scaling.

3

Controlled Scaling

Gradual budget increases with close monitoring to understand the efficiency impact.

4

Expand & Test

Open new channels and test new approaches to find additional volume at acceptable CPAs.

Let's Talk About Your Goals

Book a free 30-minute strategy call. No pitch, no pressure — just honest advice on whether we're the right fit.

No long-term contracts
Transparent pricing
Response within 24 hours