Google Search Campaigns — The Second Floor
Home / Paid Media / Google Search
Paid Media

Google Search Campaigns

Capture demand at the moment of intent. We build and manage Search campaigns that put your business in front of people actively looking for what you offer.

Be There When They're Ready to Buy

Google Search is the closest thing to reading minds in marketing. Someone types exactly what they're looking for, and you can be there with the answer. But only if your campaigns are built right.

We create tightly structured Search campaigns with precise keyword targeting, compelling ad copy, and relentless optimisation to maximise your return on every pound spent.

847%
average ROAS across Search campaigns
-52%
average reduction in cost per lead

Google Search Services

End-to-end Search campaign management focused on commercial outcomes.

Keyword Strategy

Research-driven keyword selection focused on commercial intent and conversion potential.

  • Intent-based keyword mapping
  • Competitor keyword analysis
  • Negative keyword strategy
  • Match type optimisation

Ad Creation

Compelling ad copy that speaks to searcher intent and drives clicks from qualified prospects.

  • Responsive Search Ads
  • Ad extension strategy
  • A/B testing frameworks
  • Dynamic ad elements

Campaign Structure

Logical account architecture that maximises control, Quality Score, and performance visibility.

  • SKAG & themed ad groups
  • Campaign segmentation
  • Budget allocation strategy
  • Location & device targeting

Bid Management

Smart bidding strategies calibrated to your goals with manual oversight where it matters.

  • Target CPA / ROAS bidding
  • Portfolio bid strategies
  • Auction insights analysis
  • Bid adjustment optimisation

How We Build Search Campaigns

A structured approach that balances quick wins with long-term performance.

1

Discovery & Research

Deep-dive into your business, customers, and competitive landscape to inform keyword and messaging strategy.

2

Campaign Build

Structured account setup with tightly themed ad groups, compelling ad copy, and proper conversion tracking.

3

Launch & Learn

Careful launch with close monitoring. We gather data quickly while protecting your budget from waste.

4

Optimise & Scale

Continuous refinement based on real data — cutting waste, doubling down on winners, testing new opportunities.

Let's Talk About Your Goals

Book a free 30-minute strategy call. No pitch, no pressure — just honest advice on whether we're the right fit.

No long-term contracts
Transparent pricing
Response within 24 hours