Your campaigns are only as good as your data. We ensure you're tracking what matters and that Google's algorithms are learning from the right signals.
Smart Bidding optimises toward your conversion data. If that data is wrong — missing conversions, duplicate counting, tracking the wrong actions — Google's algorithms will optimise for the wrong outcomes.
We audit, fix, and build conversion tracking that gives you accurate data and sends Google the right signals to find your best customers.
Complete tracking setup and optimisation for Google Ads.
Comprehensive review of your current conversion tracking setup to identify gaps and errors.
Proper setup of conversion tracking using best practices and modern methods.
Configure attribution models that reflect your actual customer journey.
Tracking setup that respects user privacy while maintaining data quality.
The mistakes that undermine your Google Ads performance.
Conversions firing twice inflates results and teaches Google to find the wrong users.
Tags not firing properly means Google can't learn what's actually working.
Incorrect conversion values lead to ROAS bidding optimising for the wrong outcomes.
Tracking page views or button clicks as primary conversions dilutes the signal.
Wrong attribution models credit conversions to the wrong touchpoints.
Importing GA4 events incorrectly creates data discrepancies and smart bidding problems.
A systematic approach to getting your data right.
Map all existing conversion actions, verify tag firing, and identify discrepancies with actual results.
Define what actions truly matter for your business and how they should be tracked.
Deploy tracking with rigorous testing to ensure accuracy before going live.
Ongoing verification that tracking remains accurate as your site and campaigns evolve.
Book a free 30-minute strategy call. No pitch, no pressure — just honest advice on whether we're the right fit.