Google Ads Account Audits & Rebuilds — The Second Floor
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Paid Media

Account Audits & Rebuilds

Not sure if your Google Ads account is performing as well as it could? We'll find the waste, identify the opportunities, and show you exactly what needs to change.

Most Accounts Are Bleeding Money

We've audited hundreds of Google Ads accounts. The pattern is consistent: wasted spend on irrelevant searches, poor campaign structure, broken tracking, and missed opportunities hiding in plain sight.

Our audits don't just list problems — they prioritise fixes by impact and give you a clear roadmap to better performance, whether you implement it yourself or work with us.

23%
average wasted spend we find in audits
2.1×
average performance lift post-rebuild

Comprehensive Audit Coverage

Every element that affects your Google Ads performance.

Account Structure

Is your account organised for performance or chaos? We assess campaign and ad group architecture.

  • Campaign organisation
  • Ad group themes
  • Budget allocation
  • Settings consistency

Keyword Strategy

Are you targeting the right searches? We analyse keyword selection, match types, and negatives.

  • Keyword relevance
  • Match type usage
  • Search term analysis
  • Negative keyword gaps

Ad Quality

Are your ads compelling and relevant? We review copy, extensions, and Quality Scores.

  • Ad copy effectiveness
  • RSA asset coverage
  • Extension utilisation
  • Quality Score analysis

Conversion Tracking

Is your data trustworthy? We verify tracking setup and identify gaps in measurement.

  • Conversion action review
  • Tag implementation
  • Attribution settings
  • Data accuracy checks

Audit Deliverables

Actionable insights, not just a list of problems.

01

Executive Summary

Clear overview of account health, key findings, and recommended priorities.

02

Detailed Findings

Comprehensive breakdown of issues found across all account areas with evidence.

03

Prioritised Roadmap

Recommendations ranked by impact and effort, so you know where to focus first.

04

Quick Wins List

Immediate actions that can improve performance with minimal effort.

The Audit Process

Thorough analysis that leads to clear action.

1

Access & Context

We gain read-only access to your account and understand your business goals and constraints.

2

Deep Analysis

Systematic review of every account element using our comprehensive audit framework.

3

Report & Presentation

Deliver findings in a clear format with a video walkthrough explaining key issues and recommendations.

4

Q&A Session

Live call to discuss findings, answer questions, and plan next steps together.

Let's Talk About Your Goals

Book a free 30-minute strategy call. No pitch, no pressure — just honest advice on whether we're the right fit.

No long-term contracts
Transparent pricing
Response within 24 hours