Conversion-Aligned Reporting — The Second Floor
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Conversion-Aligned Reporting

Reports that answer real questions and drive real decisions. No vanity metrics, no data dumps — just the insights you need to grow your business.

Reports That Actually Get Used

Most marketing reports are either overwhelming data dumps that no one reads, or vanity metrics that make everyone feel good but don't inform decisions. Both are wastes of time.

We build reports focused on the metrics that matter for your specific business — the numbers that tell you whether you're winning, where to focus, and what to do next.

73%
of marketing reports go unread after the first month
5min
average time to insights with our dashboards

Reporting Services

Dashboards and reports built around your business questions.

Executive Dashboards

High-level views for leadership showing what matters: leads, revenue, efficiency, and trends.

  • KPI summary views
  • Trend visualisation
  • Target tracking
  • Performance alerts

Channel Performance

Deep-dive reports for each marketing channel with the metrics that matter for optimisation.

  • Google Ads dashboards
  • SEO performance reports
  • Social media analytics
  • Email marketing metrics

Funnel Reports

Visual representation of your customer journey showing drop-offs and conversion rates at each stage.

  • Stage-by-stage metrics
  • Drop-off analysis
  • Segment comparisons
  • Time-to-conversion tracking

Automated Reporting

Scheduled delivery of the insights you need without having to log in and dig.

  • Email report scheduling
  • Anomaly alerts
  • Custom triggers
  • Slack/Teams integration

How We Build Reports

Starting with questions, not metrics.

1

Question Discovery

What decisions do you need to make? What questions do you need answered? Reports start here.

2

Metric Mapping

Identify the specific metrics that answer your questions and verify data availability.

3

Dashboard Build

Create clear, scannable dashboards in Looker Studio (or your preferred tool).

4

Train & Refine

Walk through the reports with your team, gather feedback, and iterate until they're actually useful.

Let's Talk About Your Goals

Book a free 30-minute strategy call. No pitch, no pressure — just honest advice on whether we're the right fit.

No long-term contracts
Transparent pricing
Response within 24 hours