Google Tag Manager Setup — The Second Floor
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Measurement

Google Tag Manager

The control centre for your marketing tags. We build clean, organised GTM containers that make tracking reliable and maintenance simple.

The Foundation of Modern Marketing Measurement

Google Tag Manager sits at the heart of your marketing technology stack. It controls what data gets collected, when, and where it gets sent. A messy GTM container means messy data everywhere downstream.

We build GTM implementations that are clean, well-documented, and maintainable — so your tracking stays accurate as your site and marketing evolve.

84%
of GTM containers we audit have unused or broken tags
2.3s
average page load improvement from GTM cleanup

GTM Services

Professional tag management that powers reliable measurement.

Container Setup

New GTM implementations built with proper structure, naming conventions, and organisation.

  • Folder & naming structure
  • Variable organisation
  • Trigger architecture
  • Version control setup

Container Audits

Review existing containers to find issues, remove dead tags, and improve organisation.

  • Tag inventory & health check
  • Firing verification
  • Performance impact analysis
  • Cleanup recommendations

Tag Implementation

Deploy marketing and analytics tags properly with correct triggers and data layers.

  • GA4 & Google Ads tags
  • Facebook/Meta Pixel
  • LinkedIn Insight Tag
  • Custom HTML tags

Data Layer

Design and implement data layers that make the right information available for tracking.

  • Data layer specification
  • E-commerce data layers
  • Custom event pushes
  • Developer documentation

How We Build GTM Containers

Structured implementation for reliable, maintainable tracking.

1

Requirements Gathering

Document all tracking requirements, platforms, and data needs before touching the container.

2

Architecture Design

Plan the container structure, naming conventions, and data layer schema.

3

Build & Test

Implement tags with thorough testing in preview mode before publishing.

4

Document & Train

Provide documentation and training so your team can maintain and extend the setup.

Let's Talk About Your Goals

Book a free 30-minute strategy call. No pitch, no pressure — just honest advice on whether we're the right fit.

No long-term contracts
Transparent pricing
Response within 24 hours