Case Studies
Real results from real partnerships. See how we've helped businesses achieve measurable growth through strategic SEO, paid media, and measurement.
How Unchained Music Achieved 5x Organic Growth
Long-term SEO strategy from launch that built sustainable growth as the primary acquisition channel.
How Amateur Athlete Grew Organic Traffic Through SEO
Technical SEO and content strategy that established organic search as primary acquisition channel.
How Williams Homes Sold Out Communities Through Ads
Conversion tracking and Google Ads restructure that drove increases in appointments and leads.
How Paradigm Life Recovered 50% of Lost Traffic
Technical remediation that restored organic visibility after a severe spam attack.
How Edge Digital Improved SEO Delivery
Strategic oversight and process frameworks that improved team efficiency and scalability.
How Meridian Law Cut Cost Per Lead by 60%
Google Ads restructure that tripled lead volume while reducing acquisition costs.
Atlas Consulting: 2x Enquiries at Half the Cost
Complete account rebuild that transformed Google Ads performance within 3 months.
340% Organic Traffic Growth for Northshore Medical
Strategic SEO overhaul that turned organic into primary patient acquisition channel.
From 3x to 11x ROAS in Under a Year
Strategic campaign restructuring that transformed ad spend efficiency.
Eden Goods: Scaling Revenue with Performance Max
Helped an e-commerce brand scale Google Ads while maintaining profitability.
GA4 Migration & Attribution Clarity
Built a measurement foundation that showed which channels were driving results.
How Unchained Music Achieved 5x Organic Growth Through SEO
The Challenge
Unchained Music launched with minimal organic visibility. They needed high-intent traffic and purchases without relying heavily on paid channels.
Our Approach
- Long-term SEO strategy focusing on technical foundations and site structure
- Keyword-led content to capture high-intent and discovery searches
- Optimised core pages for search visibility and conversion
- Refined internal linking to strengthen topical authority
The Results
- Organic sessions grew from ~9K/month to 48K/month at peak
- Consistent month-on-month growth throughout 2023-2024
- Purchases peaked at 150+ monthly key events
- SEO became the primary acquisition channel
- Improved from page two to first-page rankings
How Amateur Athlete Grew Organic Traffic Through SEO
The Challenge
Amateur Athlete needed to increase organic visibility and expand international reach without relying heavily on paid media in a competitive eCommerce market.
Our Approach
- Technical SEO improvements for site performance and crawlability
- Content strategy on category, product, and collection pages
- Optimised landing pages for rankings and discovery
- Strengthened internal linking for scalable growth
The Results
- Organic sessions increased 46.5% to 59K sessions
- Active users grew 40% to 124K users
- 184K total sessions and 621K page views
- Organic became leading acquisition channel
- Expanded reach across US, UK, Ireland, Canada, Singapore
How Williams Homes Sold Out Communities Through Conversion Optimized Ads
The Challenge
Williams Homes needed to accelerate end-of-funnel actions across multiple communities while controlling spend. Reporting was topline, making it difficult to see which campaigns were driving appointments.
Our Approach
- Standardized GA conversion taxonomy for like-for-like tracking
- Segmented performance by source to isolate Google Ads impact
- Refined Google Ads structure to prioritize high-intent queries
- Built creative insights workflow tying assets to conversion lift
- Granular automated monthly reporting for all communities
The Results
- Sold out multiple new home development communities
- +20% viewing appointments, +15% lead form fillouts
- +7% driving directions, +15% phone contacts
- +10% email contacts through website
How Paradigm Life Recovered 50% of Lost Organic Traffic
The Challenge
Paradigm Life experienced severe SEO disruption from a spam attack via compromised WordPress plugin. The attack injected low-quality pages, causing ranking losses and sharp traffic decline in a trust-sensitive financial services space.
Our Approach
- Full technical and content audit for spam injection vectors
- Removed and deindexed malicious pages, restored clean indexation
- Audited backlink profile to neutralise toxic links
- Re-established canonicalisation and crawl paths
- Worked with dev teams to harden against repeat exploitation
The Results
- Recovered ~50% of pre-attack organic traffic
- Restored indexation, removed thousands of spam URLs
- Regained rankings on core financial keywords
- Stabilised organic lead flow
- Re-established SEO as reliable acquisition channel
How Edge Digital Improved SEO Delivery Through Process Optimisation
The Challenge
Edge Digital manages SEO across a wide client portfolio requiring consistent quality and efficient workflows. As the team scaled, they needed to streamline processes and improve quality control.
Our Approach
- Lead SEO strategist ownership across multiple client accounts
- Structured workflows for task allocation, delivery, and review
- Clear SEO frameworks and best-practice guidelines
- Quality-checked all SEO output for consistency
- Upskilled the SEO team through strategic guidance
The Results
- Consistent delivery framework across all SEO projects
- Improved turnaround times via streamlined workflows
- All SEO work met best-practice standards
- Strengthened strategist-delivery team collaboration
- Scalable processes supporting agency growth
How Meridian Law Cut Cost Per Lead by 60%
The Challenge
Meridian Law was struggling with unsustainable Google Ads costs and inconsistent lead quality. They needed more qualified leads without increasing spend.
Our Approach
- Restructured campaigns to align with service offerings
- Implemented strategic negative keywords
- Optimised landing pages for conversion
The Results
Within six months, lead volume tripled while cost per lead dropped by 60%. Lead quality improved significantly.
Atlas Consulting: 2x Enquiries at Half the Cost
The Challenge
Atlas had been burned by agencies before. Their Google Ads account was a mess with no clear strategy.
Our Approach
- Complete account rebuild with clear segmentation
- Implemented proper conversion tracking
- Created dedicated landing pages per service
The Results
Within three months, Atlas received twice as many qualified enquiries at half the cost.
340% Organic Traffic Growth for Northshore Medical
The Challenge
Northshore Medical was dependent on referrals and paid ads, with minimal organic visibility.
Our Approach
- Technical SEO audit and implementation
- Content strategy targeting high-intent searches
- Local SEO optimisation for clinic locations
The Results
Organic traffic grew 340% and became their primary source of new patient enquiries.
From 3x to 11x ROAS in Under a Year
The Challenge
Elevate's in-house ROAS was stuck at 3x, which wasn't sustainable for their business model.
Our Approach
- Restructured campaigns around customer lifetime value
- Implemented audience segmentation
- Created testing framework for ads and landing pages
The Results
ROAS grew from 3x to 11x within 10 months through continuous refinement.
Eden Goods: Scaling Revenue with Performance Max
The Challenge
Eden Goods wanted to scale spend but previous attempts resulted in diminishing returns.
Our Approach
- Segmented Performance Max by category and margin
- Implemented dynamic remarketing
- Built budget pacing model to protect ROAS
The Results
Revenue scaled 180% while maintaining a healthy 6.8x ROAS.
GA4 Migration & Attribution Clarity
The Challenge
Element Three couldn't confidently tell clients which channels were driving results.
Our Approach
- Full GA4 migration with proper event tracking
- Custom attribution modelling
- Automated reporting dashboards
The Results
With accurate data, they reallocated budget for 45% better efficiency.
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