The Second Floor — SEO & Paid Media Agency
Now Accepting New Clients

Turn Search Into Revenue You Can Measure

We help service-based businesses turn SEO and paid media into predictable growth — with clear attribution, disciplined execution, and direct oversight.

Book Your Strategy Call See How We Work
Average Client Results
3.2×
Increase in qualified leads
-47%
Reduction in cost per acquisition
6mos
Average time to ROI positive
Trusted By
What We Do

Focused Services, Measurable Outcomes

Three core disciplines. No fluff. Every action tied to commercial results.

SEO

Search Engine Optimisation

Technical excellence meets content strategy. We build organic visibility that compounds over time.

  • Technical SEO & site architecture
  • Search-intent content strategy
  • Local & programmatic SEO
  • Ongoing measurement & refinement

→ Increased qualified organic traffic

Paid Media

Google Ads

Precision targeting with relentless optimisation. Every pound working harder for your business.

  • Google Search & Performance Max
  • Account audits & rebuilds
  • Conversion tracking & optimisation
  • Spend efficiency & scaling strategy

→ Lower cost per enquiry, clearer ROI

Measurement

Marketing Systems

If you can't measure it, you can't improve it. We build the infrastructure for data-driven decisions.

  • GA4 & Google Tag Manager setup
  • Funnel & attribution diagnostics
  • Conversion-aligned reporting
  • CRO & on-page optimisation

→ Decisions based on data you trust

The Numbers

Results That Speak

Real outcomes from real partnerships. No vanity metrics.

£2.4M
Revenue generated for clients in 2024
847%
Average ROAS across paid campaigns
12K
Qualified leads delivered
94%
Client retention rate
How We Work

A Process Built for Accountability

Transparent, methodical, and focused on your commercial goals.

1

Discovery

We audit your current position, understand your market, and identify quick wins alongside long-term opportunities.

2

Strategy

A bespoke roadmap with clear milestones, KPIs tied to revenue, and realistic timelines you can plan around.

3

Execution

Disciplined implementation with weekly updates. No black boxes — you see exactly what we're doing and why.

4

Optimise

Continuous refinement based on real data. Monthly reviews ensure we're always moving toward better results.

Client Stories

What Our Clients Say

Real results from real partnerships.

“

The Second Floor transformed our digital presence. Within six months, our cost per lead dropped by 60% while lead volume tripled. They don't just run campaigns — they genuinely understand business outcomes.

JW
James Whitmore
Managing Partner, Meridian Law
“

Finally, an agency that speaks our language. They rebuilt our entire Google Ads structure and within 3 months we were getting twice the enquiries at half the cost. The transparency is refreshing.

SC
Sarah Chen
CEO, Atlas Consulting
“

Our organic traffic increased 340% in the first year. More importantly, these are qualified patients actually booking consultations. The SEO strategy they built is now our primary source of new business.

DM
Dr. David Mitchell
Director, Northshore Medical
“

We'd been burned by agencies before. The Second Floor is different — weekly calls, clear reporting, and they actually explain what they're doing. Our ROAS went from 3x to 11x in under a year.

RL
Rachel Liu
Founder, Elevate Wellness
Ready to Grow?

Let's Talk About Your Goals

Book a free 30-minute strategy call. No pitch, no pressure — just honest advice on whether we're the right fit.

No long-term contracts
Transparent pricing
Response within 24 hours